Why do some people radiate energy when they speak whilst others fizzle out before they’ve even begun? How do some writers make our hearts race whilst others make us feel like closing the book? Why are some work colleagues seemingly more influential, or funnier, than others? Top speechwriter Simon Lancaster explains that the secret of brilliant communication is all about making connections. Whether in speech or in writing, at a networking event or in an email, at work or at home, the best communicators find ways of connecting with their audiences. More than that, they are able to connect the personal with the universal, the past with the present, the abstract with the everyday, the visual with the verbal, the moral with the mundane.